Non-native speakers, who work with international companies, write in English every day
I write a lot myself too. And what I write needs to be concise, clear, powerful, and to the point.
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Improve your emails: your language, tone, structure, and your relationships with people on the other side of the monitor
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Learn to sell yourself as a candidate and professional
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Write compelling product descriptions, powerful pitches, and taglines for your business and your resume
Course curriculum
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1
Welcome to the world of effective, human-centric, and never annoying sales copy
- How to use the course
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2
All about emails
- VIDEO Tutorail. EMAILS. Tone and Language
- Presentation. Emails: Tone & Language
- VIDEO tutorial. Anatomy of a good email
- Presentation: Anatomy of a good email.
- Cold email Templates
- EXTRA: Examples of Subject lines for Marketing people
- EXTRA: Video example. How to write a clear request email
- Write in such a way that it SOUNDS great! (applicable to emails & other texts)
- How to submit the homework for this section
- TEMPLATES: Follow-up emails.
- Resources to use
- You can ask any questions here
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3
Writing reports
- How to add human touch to your writing
- VIDEO Tutorial: Writing Reports
- Presentation: Writing Reports
- Reports: Extra Tips & Templates
- EXTRA: Harvard Style of Report Writing
- EXTRA: SAP report template
- You can ask any question here
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4
Pitches and product description
- Video: Writing a product description
- VIDEO Tutorial: How to write a product description
- Presentation: How to write a product description
- More examples of product descriptions
- Examples of pitches of famous startups
- How to submit homework for this section
- Let's check how you're doing
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5
Your tagline and your story
- Your tagline. The Skill of making your message brief and to the point.
- VIDEO: What's a tagline + Examples
- Tagline for a small business or your professional services
- Examples of great taglines (for your inspiration)
- The evolution of my UpSkillMe tagline. Personal story FREE PREVIEW
- Homework
Your instructor
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Founder
Natalia Tokar
Natalia Tokar is the Founder of this online school and UpSkillMe. She is a Public Speaking & Communication Coach for non-native speakers, business leaders, and sales teams. She has written publications for Marie Claire, Forbes, Biz360, Executive, and she continuously writes articles in English on her LinkedIn page. She creates podcasts on sales and communication skills together with her colleagues from the UK, USA, and Germany. Find all episodes on CastBox and SoundCloud. Feel free to check out her videos.